Day Spa Data

Every number your spa runs on, in one place.

Utilization, revenue and growth, team performance, retention — across every location, refreshed every morning from the software you already use.

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Utilization: the capacity you're not selling.

Sold, scheduled and available hours by provider, day and hour — and a heatmap of exactly where the book has holes.

Downtown

Appointments · Utilization

Sample data
Utilization
74.2%
▲ 4.8% · +3.4 pts
Sold hours
1284.0h
▲ 7.8% · +93.0h
Scheduled hours
1731.0h
▲ 2.9% · +49.0h
Available hours
447.0h
▼ 9.0% · −44.0h
This period
of scheduled hours
74%sold

Where the book has holes

Which hours are scheduled but not selling?

4 weeks in this period

Sun
Mon
Tue
Wed
Thu
Fri
Sat
9a
84%6.7 of 8.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
83%11.6 of 14.0h
10a
84%6.7 of 8.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
83%11.6 of 14.0h
11a
84%6.7 of 8.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
83%11.6 of 14.0h
12p
84%6.7 of 8.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
76%9.1 of 12.0h
83%11.6 of 14.0h
1p
79%6.3 of 8.0h
37%4.1 of 11.0h
45%5.0 of 11.0h
45%5.0 of 11.0h
45%5.0 of 11.0h
45%5.0 of 11.0h
79%11.1 of 14.0h
2p
79%6.3 of 8.0h
37%4.1 of 11.0h
45%5.0 of 11.0h
45%5.0 of 11.0h
45%5.0 of 11.0h
45%5.0 of 11.0h
79%11.1 of 14.0h
3p
79%6.3 of 8.0h
37%4.1 of 11.0h
45%5.0 of 11.0h
45%5.0 of 11.0h
45%5.0 of 11.0h
78%8.6 of 11.0h
79%11.1 of 14.0h
4p
73%5.8 of 8.0h
60%6.6 of 11.0h
60%6.6 of 11.0h
60%6.6 of 11.0h
60%6.6 of 11.0h
78%8.6 of 11.0h
72%10.1 of 14.0h
5p
73%5.8 of 8.0h
60%6.6 of 11.0h
60%6.6 of 11.0h
60%6.6 of 11.0h
60%6.6 of 11.0h
78%8.6 of 11.0h
72%10.1 of 14.0h
6p
73%5.8 of 8.0h
60%6.6 of 11.0h
60%6.6 of 11.0h
60%6.6 of 11.0h
60%6.6 of 11.0h
78%8.6 of 11.0h
72%10.1 of 14.0h
Total
79%63.1 of 80.0h
60%68.5 of 114h
62%71.2 of 114h
62%71.2 of 114h
62%71.2 of 114h
71%80.8 of 114h
79%110 of 140h

Revenue & growth: where the year is heading.

Cumulative revenue against a projection from your own run-rate, with last year beside it and a year-end call: ahead, on track, or behind.

All locations

Revenue · Overview

Sample data
Earned revenue
$1,554,397
▲ 16.3% · +$217,616
Service revenue
$1,375,641
▲ 15.6% · +$185,906
Retail revenue
$178,756
▲ 21.6% · +$31,710
Client visits
12,840
▲ 10.7% · +1,238
Cumulative revenue
Actual to today, projected from your run-rate, last year beside it
Revenue Projection
Ahead of Last Year
Year Progress62.7%

Day 229 of 365

YTD Revenue

$1,554,397

+16.3% vs LY

Projected Annual

$2,430,400

+16.3% vs LY

Team: the scorecard, per provider.

Revenue, services, rebooking, enhancement and retail attach — sortable, and reconciled to the reports you already trust.

All locations

Team · Performance

Sample data
Elise R.$24,81071%38%
Devon K.$22,14064%29%
Priya S.$19,87068%57%
Marisol T.$17,53059%44%
Owen L.$16,24052%21%
Naomi H.$9,42074%33%

Every location, side by side.

Revenue, visits, ticket, utilization and growth — one row per spa, and the whole portfolio in one number.

All locations

Overview · Every location

Sample data
Location health
Revenue, visits, ticket, utilization and growth — one row per spa
#
#1Downtown$184,230+12.4%
#2Riverside$151,605+8.1%
#3Harbor$128,900+3.9%
#4Northgate$96,410-2.6%

Retention: who comes back, cohort by cohort.

Tell within weeks whether a push produced repeat guests, not just first visits.

All locations

Clients · Retention

Sample data

New Client Retention by Cohort

% of new clients who returned in months after first visit

Last 6 cohorts
Cohort
Size
M0
M1
M2
M3
M4
M5
Sep '25
142
100%
58%
42%
34%
29%
26%
Oct '25
168
100%
61%
44%
36%
31%
27%
Nov '25
195
100%
64%
47%
38%
32%
Dec '25
221
100%
67%
49%
40%
Jan '26
184
100%
65%
48%
Feb '26
207
100%
70%

Guest list: today's plan, not just today's schedule.

Every guest tagged with what matters — a VIP to greet, a rebook to land, a retail opportunity, a lapsed guest back in the door.

Downtown

Today's guest list

Sample data

Today's Guest List

Tuesday, Apr 30 · Downtown · 23 guests

5 flagged
9:30a
Linda H.w/ Sarah M.

Signature Facial · 60m

VIP — top 10% LTV
10:00a
Megan P.w/ James K.

Hot Stone · 80m

Retention-critical visit
11:15a
Robert F.w/ Emily R.

Deep Tissue · 50m

Lapsed — first visit in 90+ daysRetail recco — 0 product in 4 visits
1:00p
Ashley T.w/ David L.

Custom Facial · 60m

New therapist — set expectations
2:30p
Jenna B.w/ Megan T.

Couples Massage · 80m

VIP — top 10% LTVRetail recco — 0 product in 4 visits

AI analyst: ask it in plain English.

Answers backed by your own numbers. Included on every plan, no usage cap.

All locations

Insights AI

Sample data
What's our biggest revenue opportunity right now?

Ask about revenue, clients, capacity, or the team — in plain English.

Try one

Then email the guests behind the numbers.

See Day Spa Mail

See your own data in a live dashboard.

We’ll connect to your spa software, sync your historical data, and walk you through the dashboard built around your business. Usually live within a week.

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