Audiences: pick who, from what they did.
Visits, services, bookings, spas — not tags. Try it below.
541 of 1,900 guests match
This audience
28% of your book
Start from a built-in list
Try it — tap any ruleLast visit
Next appointment
Visits
Last service
Birthday
Spa
This audience
of 1,900 guests with a valid address and their permission
of your book
A few of them
Counts refresh overnight from your point of sale. Names above are invented.
Campaigns: one message to many.
Pick who from what they've done, write it once, schedule it. Sends land in each spa's own hours.
Journeys: emails that time themselves.
Draw the path once. Each guest enters when they qualify and leaves the moment they book.
Twelve journeys, ready to switch on.
Trigger, timing and a first-draft email included. Turn one on as is, or open it in the builder.
Radar: it fills the time that was going to sit empty.
Machine learning finds the therapist time that is unlikely to sell, and emails only as many guests as that opening needs.
Finds the openings unlikely to fill.
One model scores every open stretch of therapist time, 2 to 10 days out.
Picks the guests most likely to take them.
A second model scores every guest. Regulars are skipped. They'd come anyway.
Sends one email, at their hour.
It names a day and a time of day. If the time sold in the meantime, nothing goes out.
Two machine-learning models, retrained every month. One guest in ten is held out and never emailed, so you see what the email did.
Radar never emails members, anyone already booked, anyone you emailed in the last 7 days, or the same guest twice in six months. It is off until you switch it on.
Launching with Day Spa Mail
Each dot is open massage time in the days ahead. The closer to the centre, the surer it is to go unsold. Sample data.
Juniper Day Spa to Marisol V. · 7 PM
An opening Tuesday or Wednesday afternoon
Sent at the hour this guest usually books.
Analytics: what happened after you sent.
Opens and clicks, then who booked, came in and spent — by campaign, journey and spa. Journeys hold back a share of guests, so you see effect, not just association.
Simple pricing, per spa.
Day Spa Mail runs on the Day Spa Data dashboard, so they come together.
Day Spa Data + Mail
Analytics, plus email and text marketing.
Dashboard $200 + Mail $250, per spa
- Everything in Day Spa Data
- Unlimited email: campaigns and automated journeys
- Texts 4¢ each (coming soon)
- Your own sending domain and texting line
- Revenue measured after every send
14 days free, no card. Month to month.
Pay a year up front and 2 months are free.
Indicative pricing while Day Spa Mail is in preview. Your rate is confirmed before anything is charged.
Already on Day Spa Data? With Mail, your dashboard is $200 a spa.
How it sends.
Not settings you turn on. Built in.
- Only guests who opted in
- Every recipient is your own point-of-sale record, with the marketing permission given at the counter.
- No imports, no purchased lists
- There is no upload button. Every address walked through your door.
- One-click unsubscribe
- RFC 8058 plus a footer link. Honored immediately, kept in its own record — no refresh can undo it.
- Bounces and complaints suppressed
- Written to an append-only record the moment they arrive.
- Sending pauses itself
- Complaint and bounce rates watched per spa. Cross a threshold and sending stops until a person looks.
- Authenticated, warmed, polite
- SPF, DKIM and DMARC on your domain or ours, gradual ramp-up, sends in your hours with each spa's address in the footer.
Governed by our Terms, Privacy Policy and DPA.
Questions about a message, or how we send: support@dayspadata.com
Questions spa teams ask
Straight answers, before you get in touch.
No — and you can't. Mail reads guest records from your Day Spa Data warehouse, which reads your point of sale. Not there with an opt-in, not on the list.
Next refresh, they leave every audience. Email unsubscribes stop immediately and are kept separately.
Yes — Mail runs on it. Your guests, their consent and what they spend come from your point of sale through Day Spa Data. With Mail, the dashboard is $200 per spa instead of its usual price, on the same invoice.
A subdomain we authenticate for you, or your own domain — we hand your IT contact the records. New domains warm up gradually.
Each spa keeps its own address, timezone, hours and sender name. A campaign goes to all or one; a journey runs per guest.
Both. Journeys come drafted; campaigns start from your templates with your brand applied. An editor, plus an assistant for subject lines and copy.
Two machine-learning models, trained on real day-spa bookings with your own spas among them. One scores each open stretch of therapist time for how likely it is to go unsold. The other scores each guest for how likely they are to book. Radar emails the guests who best fit the openings unlikely to fill, only as many as each opening needs, and holds one in ten back so the effect can be measured.
No. It never emails regulars, members, or anyone with an appointment, never the same guest twice in six months, and never more than about 2% of your list in a month. It is off until you switch it on, per spa and per department.
$450 per spa, per month, with the dashboard: $200 for the dashboard and $250 for Mail. Three spas is three times that. Already on the dashboard? It moves to $200 a spa when you add Mail. Texts are 4¢ each on top. First 14 days free.
Email is unlimited within fair use — a cap so high only somebody mailing the same guests every day would meet it. No overage fees, no credits to buy, nothing to top up.
4¢ a text, billed after the fact on the same invoice, from your own texting line. A text over 160 characters counts as 2; a picture text counts as 3. Texting arrives after email, at no change in price.
Already on Day Spa Data? Ask us to turn Mail on.
We set up your sending address and switch on the journeys that fit. New here? Start with the dashboard.